Mascara is an area where intense innovation has taken place over recent years. The competition is fierce with beauty brands bringing out new lash lengthening or thickening products on a weekly basis.
The rate at which new mascaras are being produced is so fast that there are a number of products emerging that offer something exciting and different.
Eyeko have launched the Mascara Wardrobe, which offers the choice of three different brushes in one handy product. The options include a brush for defining, curling and volumising so you can match your lashes to your look. This is combined with a three-in-one conditioning formula that offers a jet black colour, long-lasting wear and a vitamin enhanced lash protector.
Dreamweave's Lashconstruct mascara is a sell-out success in stores and is already a firm celebrity favourite. This product gives you strength, thickness and nourishment for your lashes and also record breaking length. The flexible formula is made to be slept in, so you can wake without the dreaded panda eye. After initial application the product dries to give a silicone shield to lashes. Precise application is vital as this smudge proof formula has super strong staying power.
Per-fekt Lash Perfection Gel is an appearance perfecting silky-smooth gel formula that offers an alternative to traditional mascaras. This hard-working product primes, conditions and enhances natural lashes. The modern formula glides on and covers even the tiny short eye lash hairs usually left out when applying mascara. You can layer the gel to build up the look you desire without the worry of clumps. © Cover Media