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Watsons revamps brand for its 25th anniversary

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Singapore’s leading health and beauty retail store Watsons turns 25-years-old this month and is celebrating with an updated logo, stores and a campaign that is set to “WOW” you.

As part of it’s “WOW” campaign, Watsons has removed the tagline “Your personal store” from it’s logo. While the tagline has long been associated with the brand, the new logo has been introduced to bring a fun and fresh look to the company that reflects the brand’s evolving direction towards offering a wider range of products and services.

Watsons revamps brand for its 25th anniversary
Watsons Ngee Ann City

The storefront facades, interiors and even staff uniforms have also been updated in line with the “WOW” campaign. Along with over 150 exclusive health and beauty brands such as Za, Dollywink, Glow Ignite 2.0, Elite Models Makeup and more; customers can also look forward to wider aisles, more prominent displays and clearer categorisation of segments.

Beauty counsellors, qualified pharmacists and specialist health advisors will also be on standby to provide professional in-store advice so shoppers can make more informed purchases.

Watsons revamps brand for its 25th anniversary
Watsons Ngee Ann City

Log on to the Watsons Singapore Facebook page now and you could win a Samsung Galaxy S4 – there’s one to win every day – when you play the Find WOW and Win Facebook game. Loyalty card members can take part in the “One Million Points” lucky draw with every $35 spent and have the chance to win up to 1 million bonus points, while all shoppers have the chance to win more than $65,000 worth of Watsons vouchers and travel prizes.

Check out the new look at all Watsons stores in Singapore. For more information, visit www.watsons.com.sg or the Watsons Singapore Facebook page.


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