The French luxury brand's new Moiré Le Rouge collection features iridescent colours for bold and seductive lips.
The collection, which aims to embody unabashed femininity, is part of the "Chanel Rouge" trio of lip colour ranges. The shades in this newest line stand out for their shimmery, pearlescent lustre.
In campaigns advertising the Moiré Le Rouge collection's Rouge Allure Luminous Intense Lip Colour, Chanel emphasises the names of the eight shades, each of which could be used to describe a seductive and mysterious woman. Farouche ("fierce") is an opalescent chocolate, Étonnante ("stunning"), a bright apricot, and Énigmatique ("mysterious"), a brownish red, to name a few. A stunning pink shade, Audacieuse ("bold"), is available in limited edition.
Chanel hopes that women will come to identify with their favorite lip colour, which, according to the company's philosophy, represents a choice on how they live their lives.
Alongside the new Rouge Allure Luminous Intense lipsticks, Chanel's Moiré Le Rouge collection includes similar shades for two new Rouge Allure lip glosses, as well as limited edition lip liners and nail polishes.
The lip colors (€31) and other new products (from €21.50 to €31) will be available at Chanel counters in Europe from August 16, and in North America from September 3 - AFP RELAX NEWS