Flying to Hong Kong to get your fix of Izzue, B + a b, Tout a coup and Pageboy has become a thing of the past now that Hong Kong-based multi-label fashion retail store i.t. finally made its way to Singapore shores in June.
The smattering of avant garde streetwear brands available at i.t. offers everything cutting-edge from head to toe. If you are on the lookout for an original outfit, you will definitely find it here.
Izzue
This summer, Izzue – one of i.t.’s mainstay brands – serves up an edgy street look for both its main line and collection line. Izzue Jeans line is themed “Modernity Twist” – mesh and chiffon interspersed with cut-outs and colour blocking effects make for a cool, grungy vibe. Izzue Collection – its premium line – runs along the same idea, albeit sportswear-inspired and on a sexier note with windbreakers, bodysuits and sheer panels.
B + a b
On the other hand, the theme running through B + a b’s three lines – Rouge, Fashion and Jeans – is colourful fantasy. The Spring Summer 2013 Rouge collection showcases a rainbow of colours through the use of silk to whimsical effect while the SS13 Jeans line plays with graphic prints and pop colours. The Fashion line doesn’t sit in the shadows however with its pieces in electric blue, coral, fuchsia and peppermint celebrating summer.
Tout a coup
Tout a coup sits on the other end of the spectrum with a more classic, tailored style but is still original. Through the clever use of layering, lace, mesh and organza to create different colour combinations, it reflects the popular see-through trend of the SS13 season. The silhouettes are streamlined, resulting in interesting, office-appropriate pieces.
Venilla suite
i.t.’s in-house accessory brand Venilla suite has every occasion covered and this season is no exception. The Venilla suite Pink Romance collection uses an array of pastel colours to create a refreshingly simple look that’s perfect for the office. Wedge sandals and pumps in black and white are part of the aptly named Edgy Monochrome theme while Sport Chic sees sporty elements re-interpreted like lycra and mesh that aren’t only lightweight but also fashion forward.
Find Izzue, B + a b, Tout a coup, Fingercroxx, Venilla suite, As know as de base, Mysty woman and Pageboy at i.t. at 435 Orchard Road, #03-15, Wisma Atria.
For more information about i.t., go to www.itlabels.com.sg. Follow the store on Facebook at www.facebook.com/itsingapore.