Self-taught beauty vlogger and entrepreneur Michelle Phan -- Em Michelle Phan
For months, beauty insiders have been buzzing over news that YouTube make-up expert Michelle Phan would be creating her own line.
Well, the wait is over. The online shopping portal for her debut make-up line, Em Michelle Phan, is now live, and will offer over 250 products, including 36 shades of eye shadow, blushers and lipsticks designed around themed looks including “Day Life” and “Party Life”.
Managed in collaboration with L’Oreal, the products range from US$15 to US$75, and are sold exclusively on the website.
Of course, this being Michelle Phan, browsers can also view 70 makeup tutorials, all filmed in the star’s signature chipper tone.
For now, Singapore fans will have to hang on to their hats (and eyelash curlers). Em Michelle Phan is currently only sold online to U.S based customers, although we hear plans are underway for international delivery sometime next year. Stay tuned to herworldplus.com for updates on the launch date.
Em Michelle Phan is available at www.emcosmetics.com.