Singapore fashion brand Depression got a shout out at the 2013 MTV Video Music Awards when American singer-songwriter Adam Lambert strutted down the red carpet in a pair of grey lace-up platform shoes from the brand.
Lambert, who’s known for his flamboyant style that flits between rocker and glamourous, sported a shiny Lanvin suit with black lapels to attend the VMAs show and rounded his ensemble off with Depression shoes from the Singapore brand’s Autumn Winter 2013 Plastic Surgery collection.
Kenny Lim, the director and part of the designer duo that makes up Depression, told herworldPLUS: “I had no idea that Adam Lambert had a pair of Depression shoes! I only knew he had worn them to the VMAs when I woke up this morning and saw my Twitter and Facebook accounts flooded with congratulatory messages. It’s really an honour to have Adam Lambert wear our shoes to such an important event. I was really surprised and I have to say – great styling!”
The other half of the duo, Andrew Loh said : "I love Adam Lambert. I love his style. He dares to be himself and dares to be different. He's definitely an icon."
The three-inch Transformer Creepers that Lambert wore are part of a collection of transformable apparel and shoes that can be “transformed” into entirely different looks with just a switch of a button or removal of sleeves. The pair comes with accessories like studs, bows and wings that can be buckled on but Lambert chose to work them without any additions for a more posh look.
Lambert’s choice of Depression shoes has definitely put the Singapore label firmly on the international fashion map. Depression shoes are stocked internationally at Solestruck and H Lorenzo in the States and also Wut Berlin in Tokyo.
The Depression flagship store is located at Cineleisure Orchard #03-05A. For more information about Depression, go to www.depression.com.sg. You can follow the brand on Facebook at www.facebook.com/DEPRESSION.label and on Twitter at @DEPRESSIONcomsg.