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Fossil celebrates 30 years with a vintage vibe

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Accessory brand Fossil turns 30 in 2014 and looks back to a laidback ’50s and ‘60s California vibe for a chilled out pastel palette in its Spring Summer 2014 collection
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Fossil may have been a child of the 1980s – the American accessory brand was born in 1984 – but its design ethos has always taken a retro perspective. The label’s watches, bags and small leather goods have been a firm favourite with those who love the modern take on vintage style.

For the brand’s 30th anniversary – Fossil will turn three decades old in 2014 – it will celebrate its distinct vintage heritage DNA by backpedaling in time to mid-century modernism. The Spring Summer 2014 collection specifically takes inspiration from the laidback California spirit. Think an effortless bohemian outdoor lifestyle accompanied by a jazz soundtrack.

Classic satchels and totes are crafted in soft leather for that signature worn-in Fossil look in a soft colour scheme dominated by mint green. Contrast trim, stripes and colourblocking details add a punchy edge to the accessories and the jazz influence is reflected in the whimsical trumpets and music notes that appear on the gadget cases.

Mint and its pastel cousins are also featured in the Spring Summer 2014 jewellery and watches, along with see-through elements for a light and breezy – and very Californian – vibe.

The Fossil Spring Summer 2014 collection will be available at all Fossil stores at #B2-06 ION Orchard, #02-07 313@somerset, #01-378/379, Suntec City Mall, #B2-76 The Shoppes at Marina Bay Sands and #01-16 Jem. For more information, go to www.fossil.sg. Follow the brand on Facebook at www.facebook.com/Fossil and Twitter @Fossil

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Fossil turns 30 in 2014
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Fossil celebrates 30 years with a vintage vibe

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