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Skinfood Black Pomegranate Serum, $62.90

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True to name, K-Beauty brand Skinfood’s delicious new hero product is jam-packed with black pomegranate goodness, a fruit said to boast exceptional wrinkle-busting powers
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Skinfood Black Pomegranate Serum $62.90 B.png

If you’re tempted to go over to the “dark side”, so to speak, and get your face fixed by a doctor, we suggest staving off the nip and tuck and giving this equally “dark” topical treatment a go first.

Made with “black” pomegranate, a special variant of the tangy fruit that Skinfood says contains copious amounts of anti-inflammatory ellagic acid, the Black Pomegranate Serum is the star product of the new age-defying line by the beauty brand.

Besides said “miracle” fruit, the skin-plumping serum is also spiked with hyaluronic acid, the by-now familiar beauty ingredient that’s ubiquitous in most hydrating lotions on the market today.

The proof, as they say, is in the (pomegranate) pudding. Clinical testing of the serum scored pretty impressive results: After just one use, 19 percent of participants demonstrated fuller volume in the cheeks.

The packaging is also ingenious: To preserve its potency, the serum is separated into “dry” and “wet” components, to be mixed just before application.

To use, simply screw down the top cap containing a powder mixture of seven skin-boosting factors – vitamins B5, C , E, F and H; essential fatty acid GLA; and moisturising CoEnzyme Q10 – into the Black Pomegranate ampoule, shake well until the powder has dissolved and viola, you have your very own face-fortifying fruit smoothie. Just don’t drink it, as sweet as it may smell!

Skinfood Black Pomegranate Serum, $62.90 for 50 ml, is available at all Skinfood stores. For more information, visit www.skinfood.sg and follow the brand on Facebook.

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