The latest hero product from The Body Shop takes us back to our childhood – pots of succulent aloe vera plants used to line our grandfather’s hallway, which he would pluck to placate the angry redness of his grandchildren’s scraped knees and mozzie bites.
Nostalgia aside, The Body Shop’s modern take on an age-old natural remedy is billed as a “super concentrated” skin-saver that addresses multiple issues: Its featherweight texture and cooling consistency act immediately to both comfort and reduce the flaky appearance of inflamed or sunburnt skin.
Hewing to the brand’s eco-conscious DNA, the botanical goodness that’s infused in this gel is sourced from organic aloe vera hailing from crops in the El Progreso region of Guatemala.
On top of the fair trade price The Body Shop shells out for the aloe, the brand also funnels funds into a community chest, which has been used to install a water pump and purchase educational materials for over 100 schools in the arid farmland. Talk about feel-good beauty!
The Body Shop says that all of the raw ingredients are hand-picked, hand-washed and hand-filleted “within six hours”, so as to preserve the plants’ potency. No parabens, colourants and scents are added, which means the gel should sit nicely with even the most sensitive of skin types. Stash the handy pump dispensing tube in your purse for on-the-go relief!
The Body Shop Aloe Soothing Gel, $24.90 for 30ml, is available at all The Body Shop stores. For more information, visit www.thebodyshop.com.sg and follow The Body Shop Singapore on Facebook and Instagram.