Never has the power of the vote been so crucial to the citizens of the world. This year, high street giant H&M is asking you, dear all-powerful online voter, to decide if you would rather see David Beckham covered or uncovered in the dapper dude’s new Bodywear campaign.
The suave swain shot two versions of H&M’s upcoming U.S. Superbowl ads, and he’s asking fans to decide if they would like the Covered or Uncovered version when the full video campaign drops on February 2.
Helmed by Drive director Nicolas Winding Refn, the teaser is rife with the sort of dark, heart-pulsing action Refn is famed for – think Beckham swashbuckling his way through all sorts of sweaty, sexy shenanigans in a sepia-tinged cityscape.
“It was so exciting to work with one of my favourite directors on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,” says Beckham.
“At its best”, eh? We wonder if that’s just coy code for lots of skin ...
So, #Covered or #Uncovered? Get a gander of the man in the behind-the-scenes video below, and make a decision by casting your vote at voteforbeckham.hm.com!
For more information, visit www.hm.com and follow H&M on Facebook and Twitter.