The former Mulberry and Loewe creative director Stuart Vevers unveiled his debut collection for the US luxury brand Coach at New York Fashion Week.
Vevers' Autumn Winter 2014 collection is the first taste of the designer's aesthetic overhaul of the classic New York City-based fashion and accessories label. Vevers, who helped to build Mulberry into a global brand before taking the reins at Spanish leather-goods house Loewe, was hired to replace Reed Krakoff last summer.
So far his attempt at "effortless, understated and personal" seems to be going well. Vevers' debut collection was inspired by American sportswear classics, "exploring the tension between utility and luxury," according to the brand, and mixing heritage and downtown influences. Outerwear included oversized houndstooth prints jackets, shearling and leather coats, while the shoes featured cork and white rubber soles.
As ever with Coach (and Vevers himself) the key elements are the bags. The designer is known for creating it-bags including the “Emmy” at Mulberry and the Givenchy noughties classic the “Pumpkin”, and his latest efforts for Coach (a series of over the shoulder utility satchels in contrasting colored suedes and leathers) will be key to his success.
All credits: Coach Fall 2014 ©Coach
The brand also released a short video showing off a few details that you can watch below. - AFP RELAXNEWS