Beauty news flash: Keep a mascara-ed eye out for the flamboyant fuchsia frontage of Sunsilk’s Popup Salon, slated to make its rounds until April this year.
Bookmark this page and check back to see if you’re in the vicinity on the following dates:
February 20-23: JCube
March 13-16: 313@Somerset
March 21-23: Toa Payoh Hub
The pop-up store is poised to be a hair haven for a leisurely afternoon out with your girl friends.
Expect to enjoy complimentary 10-minute styling and photo-taking sessions, as well as exclusive discounts of 25 percent and above off selected items.
Be sure to ask your friendly Sunsilk advisor for a sample of the brand’s Leave-In Creams, now available in two new formulations.
For frizz-free tresses, try the Smooth & Manageable Instant Smoothening Cream, which purports to do precisely what its mouthful of a name suggests. Powered by five nourishing natural oils and a deliciously edible-sounding Keratin Yoghurt Nutri Complex, the protective emollients guard against frizz and primes the hair for styling.
If brittle split-ends are bothering you, the Damage Reconstruction Instant Damage Reconstruction Cream comes with essential amino acids and lubricating agents like sunflower oils, glycerin and lysine, all of which work in tandem to cushion your cuticles from moisture loss.
The oil-rich products do sound like they would be too heavy for our humid climate, but Sunsilk says that a pretty convincing 83 percent of consumer testers agree the leave-on cream doesn’t weigh their hair down.
Only way to find out? Try them on for size with your own judging panel of girl friends. See you at the Pop-up!
Sunsilk Smooth & Manageable Instant Smoothening Cream and Damage Reconstruction Instant Damage Reconstruction Cream, $5.90 for 120ml, are available at leading pharmacies and supermarkets. For more information, visit www.sunsilk.com and follow Sunsilk Singapore on Facebook.