Residents in Shanghai have got it good on the shopping front. American brand Michael Kors just unveiled its first China flagship store, right smack in the middle of Shanghai, in February 2014. If that isn’t enough to make neighbouring fashionistas envious, a limited edition runway watch has been designed to celebrate the store’s opening.
Michael Kors Shanghai Limited Edition Runway watch
It’s not just any old timepiece. The Michael Kors Shanghai Limited Edition Runway watch is inspired by and named after the glamorous city. The chic, sporty chronograph doesn’t only have Shanghai spelt out on the dial; the case-back features an etched skyline with the Oriental Pearl Tower. The Chinese character for eight in red replaces the number and a Swarovski crystal stands proudly at the number 12-index, just as the Pearl of the Orient stands out as an up-and-coming fashion capital.
This watch is the third in a series of destination-inspired timepieces and the first to be named after an Asian city, after the New York and Paris editions.
The Michael Kors flagship store at Jing An Kerry Center
With only 350 of the watches made, these timepieces are a must-have collector’s item for fans of Michael Kors. However, the Shanghai Limited Edition Runway watch is only available in Greater China. So if you are flying into China anytime soon, may we suggest you schedule a visit to the Shanghai flagship store – how apt would it be to purchase the watch in the city it was named after? Plus, the 6,000 square-feet store features a brand new façade design concept incorporating Michael Kors’ signature metallic and textural elements – to resemble a sequined gown – a sight one definitely has to see in real life.
The Shanghai Limited Edition Runway watch retails for RMB3,180 (S$657) and only available in the greater China region. The Michael Kors flagship store in Shanghai is at Jing An Kerry Center. For more information about Michael Kors, go towww.michaelkors.com. You can follow the brand on Facebook at www.facebook.com/michaelkors, on Twitter at @michaelkors, on Instagram at @michaelkors.