Ice-cream lovers, your time is now. Fancy having scoop after scoop of free ice-cream ‒ yes you heard me right ‒ at your favourite Ben & Jerry’s store. The annual Free Cone Day will be happening on April 8, at four scoop shops ‒ what Ben & Jerry’s stores are called ‒ in Singapore.
This year, the Vermont company founded by Ben Cohen and Jerry Greenfield, has teamed up with a local charity association, the Children’s Charities Association of Singapore, to help spread awareness of disadvantaged children. To top it off, the company will also have a mobile ice-cream truck on the move!
Founded by high-school gym mates, Ben & Jerry’s first ice-creams were a product of a $5 distance-learning course in ice cream making from Penn State University. The first store opened in a run-down gas station in 1978, and after realising that it’s books were constantly in the red, the shop closed after two months. The partners decided to reopen again in 1979 after learning more about the business. This time, they sold ice-cream from a Volkswagen campervan and began to make their mark in the ice-cream world.
Apart from being famous for chunky bits of delectable ingredients in their ice-cream, the company also brands itself as a philanthropic business. This is why the ice-cream firm is teaming up with the Children’s Charities Association of Singapore, which has six local beneficiaries, for its annual Free Cone Day. Together with the association, they are hoping to raise awareness about the physical, mental, and socially-disadvantaged situations that some Singaporean children face.
As part of this tie-up, Ben & Jerry’s will be delivering free scoops of ice-cream to six beneficiaries, namely, the Singapore Children’s Society, Singapore Association for the Deaf, Cerebral Palsy Alliance Singapore, Movement for the Intellectually Disabled of Singapore (MINDS), St Andrew’s Mission Hospital, and Association for Persons with Special Needs.
So if you’re heading down for a cone on April 8, you may wish to dig into your pockets and spread the love.
Ben & Jerry’s free cone day will be happening on April 8 at four scoop shops, Vivocity, Dempsey Hill, Great World City, and Ben & Jerry’s @ Zoo Entrance. The location of Ben & Jerry’s Free Cone Day on wheels will be announced on their Facebook page. For more information, visit www.benjerry.com.sg.