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Beauty bonding, anyone? Tell this beauty brand why you love Mum

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The French have typically been pegged as a passionate bunch, and posh Parisian cosmetics house Lancôme is certainly living up to its international rep with a cool photo contest aimed at pampering mothers and their daughters
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Like mother, like daughter in equally luminous, Lancôme-sponsored loveliness? We're sure our Mums would like to think she has our (relatively) youthful peaches-and-cream complexion ... 

Personal maternal complex aside, one of our favourite French prestige skincare brands has something special up its silky sleeves this Mother's Day: It's canvassing for photos and love notes from Mums and their girls, in return for a special treat at the prestige beauty brand’s pop-up boutique currently stationed outside Tangs Orchard.

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Here’s how the Mother’s Day tie-in works. Drop the lovely folks at Lancôme Singapore a note telling them why you treasure your mother or daughter, and attach a snapshot of the both of you in one frame. (This is all done via Lancôme Singapore’s Facebook page, by the way, so you don’t have to part with a physical copy of your photo.)

In exchange for this very public display of familial affection, Lancôme says you’ll receive “special treatment” at the aforementioned Tangs Orchard pop-up, including an Advanced Génifique sampling kit worth $50 and a complimentary cosmetics makeover.

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Neat, yes? The promo will run from May 6-11, 2014, just in time for a Mother’s Day outing with the leading lady in your life. Oh, and on M-Day itself (that’ll be May 11, if you’re not one for remembering dates), each mother-daughter duo will get to enjoy hamming it up at a special makeover and professional photoshoot.

Here’s what we propose: Set aside an afternoon to get all dolled up with Mum at the Tangs Orchard pop-up boutique, then give your Very Important Parent an affectionate peck on the cheek with your Lip Lover-lined smackers. Have fun beauty bonding!

To participate in Lancôme’s Mother’s Day campaign, head to Lancome Singapore’s Facebook page. Terms and conditions apply: http://on.fb.me/1lN9FDs.

For more information, visit www.lancome.com.sg and follow Lancôme Singapore on Facebook and Instagram.

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Beauty bonding, anyone?
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Tell Mum you love her, smooth skin and all!

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