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Up, up and away with Al&Alicia

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The fifth collection from Singapore fashion label Al&Alicia is all about superheros. Entitled “Time to Pretend”, designer Alicia Ong has created a range of very wearable pieces that have the signature Al&Alicia touch of whimsy.

AL&ALICIA Spring Summer 2012 collection

“Who doesn’t love the allure of extraordinary powers? The super hero would invites our imaginations to run unfettered and we’ve taken sartorial cures from it – primary colours, bold prints, statement layers and masks – to bring some capricious fun to summertime wardrobes,” says Alicia.

The collection of flirty, feminine dresses in bright citrus colours is countered by Al&Alicia’s “tomboy” aesthetic of slouchy jackets, shorts and boyish trousers.

Colours range from bright “power red”, tangerine and buttercup, to more tonal shades of graphite, white and a soft “powder puff” pink.

Light fabrics like linen, silk and cotton used in clever layering, cut-outs and colour blocking sees the collection being on trend but wearable; it’s not so “super” that you’ll look like you’re in fancy dress thank goodness.

Al&Alicia’s Spring Summer 2012 collection is available online from alandalicia.com/store and from Singapore stockists Little Man, 7C Binjai Park, 589821; Antipodean, 27A Lorong Mambong, 277686; Vol.Ta Marque, The Cathay #02-09, 2 Handy Road, 229233; Lula Rock, Pacific Plaza #02-02, 9 Scotts Road, 228210 and Blackmarket No.2, Orchard Central #02-10, 181 Orchard Road.


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