Without a doubt, Farah Khan is a powerhouse. She may be petite but Khan is both creative director of her own Farah Khan label and president of luxury retail group The Melium Group, meaning she’s one of the most influential women in Malaysia. Not a small feat for someone born in Singapore.
Farah Khan (middle in short dress and bob) celebrates the Autumn Winter 2014 presentation at Audi Fashion Festival 2014. Credit: Wesley Kow
Khan actually founded The Link – yes that The Link – when she was only 17 and has been dressing women since, even after she left Singapore for Malaysia when she got married. Under her charge, The Melium Group was responsible for bringing luxury brands like Givenchy into Malaysia.
Seven years ago, she started her namesake label. I sat next to her in the bar of The Four Seasons as the creative director shared the concept behind Farah Khan. Women have been her inspiration all her life and she wanted to make clothes that women would feel totally glamorous in, and bring the best out of them.
“I felt that there wasn’t enough modern easy fashion pieces for the evening and I also wanted to create pieces that can be dressed up and down ‒ easy pieces that woman can travel with. I’m a traveller and constantly go crazy trying to find pieces I can just thrown on,” explained Khan, with poise.
THE FARAH KHAN DESIGN CONCEPT
Whatever your style, girly or androgynous, women will be able to find a Farah Khan piece from any collection - above, the Farah Khan Autumn Winter 2014 show. Credit: Wesly Kow
Khan then pulled off her sequined Farah Khan gilet that topped her pussy bow top and flare skirt ensemble ‒ and may I add that the woman has a pair of very enviable pins ‒ to show me the stretchy net lining inside and how it can be tossed around and so forth. The piece looked precious but it’s anything but. She said, “[The clothes] are washable, they are made for a modern lifestyle, not princesses but women who live in their clothes.” A Farah Khan piece is made to be timeless ‒ it doesn’t date ‒ it’s a reliable staple that you can always count on.
Simple shapes dictate the looks that are completely wearable. “A woman should have a high comfort level when she wears a Farah Khan dress, she feels confident in it. When she stands up, she doesn’t have to pull left-right-centre, it sits the way it does,” continues Khan who obviously knows her customers to a T.
The challenge for Khan however, is the evening wear aspect of the label. “In the history of fashion, beaded evening wear has always been a product that every label has, from Chanel to Hermes. But everybody makes a piece or two of it. No one actually makes a collection of it,” noted Khan about her brand’s speciality and how difficult it can be trying to turn the same product into something different every season.
WOMEN AS INSPIRATION
Women inspire Khan who names her pieces after them. Above, the Farah Khan Autumn Winter 2014 show Credit: Wesly Kow
To celebrate the women that inspire Khan, the pieces are named after them. One will recognise names like Penelope (Cruz), Selma H (H for Hayek) and more. But one woman has truly been the source of inspiration for the creative designer and she has dedicated the Autumn Winter 2014 collection to that particular individual.
Beatrix Miller was the editor of British Vogue from the ’60s to the ’80s and really transformed and revolutionised what women wore. “She really spoke to women with the magazine and made every woman break free from tradition. I wanted to honour her. I called the collection ‘Rock and roll’, not the dance, but to get moving. This is the free spirit. Beatrix said, let go and be who you are and dress who you are,” said Khan of the collection and muse.
THE ROCK AND ROLL COLLECTION
Rocking and rolling on the Farah Khan Autumn Winter 2014 runway. Credit: Wesley Kow
I had to see the Autumn Winter 2014 collection for myself to witness how Khan managed to translate everything she told me into actual looks. As the opening strains of Shocking Blue’s “Venus” played, a crew of models decked out in fun sweatshirts and super short skirts and hotpants paraded out onto the runway, complete with shades. Although these first looks had few sequins or beads ala Farah Khan, the distinctive free spirit of rock and roll was present. Although Khan did mention the brand was more focused on classic pieces, we liked how she still adopted a trend piece like sweatshirts with logos; creating her own versions emblazoned with “Save the future”, “Asia Rocks” and more.
Then, things really got swinging, baby. One mod look after another was presented, from sequined tops to A-line tunics with cute contrast collars that Twiggy and Peggy Lipton would approve of. Amazingly, when sequins in a houndstooth pattern were paired with a flirty feather skirt ‒ the look was interestingly not as over the top as the idea sounded and actually daytime appropriate! This functionality was due to the use of semi-matte sequins rather than the more traditional “discoball” versions.
There were a few bohemian beaded and sequined dresses that referenced the seventies ‒ think Bianca Jagger ‒ with looped chains used as belts. To add to the luxe factor, more is more in this case, fur collars played off the shiny materials well. My heart was immediately arrested by a fringy swingy dress topped with a sequined capelet ‒ I adored how Studio 54 appropriate the look was.
The long dresses were spectacular too. Although the arms were mainly covered, the pieces oozed sex appeal as they clung on to every curve ‒ or non-curve ‒ of the models. The rock and roll romp was a success; spreading the message that Beatrix Miller send out decades ago ‒ to be free to wear whatever you want, including Farah Khan’s sequined, beaded pieces anywhere, anytime.
The Farah Khan Autumn Winter 2014 runway shows took place at Audi Fashion Festival 2014 at the Tent @ Orchard, on May 16, 2014. For more information about Farah Khan, go to farahkhan.com. Audi Fashion Festival 2014 is happening from May 14 to 18, 2014. Tickets are available at sistic.com. For more information, go to www.audifashionfestival.com. Get updates on AFF 2014 on Facebook at www.facebook.com/AudiFashionFestivalSingapore, on Twitter@AudiFashionFest and Instagram @AudiFashionFest and by following the hashtag #affsg