Pure! Brutal! Glamour! is the name of Fendi’s latest short film. The dramatic title is backed by huge names like Cara Delevingne, Karl Lagerfeld and Anna Wintour – the equivalent of Hollywood’s A-list actors. If this was the box office, we have a feeling the video would go all the way to the top spot.
Lucky for us, we don’t have to actually shell out any dollars to watch the short film that filmmaker Loic Prigent shot for the Italian fashion house. Prigent isn’t a newbie to the fashion world. The French man is known for his insider fashion documentaries that follow designers like Marc Jacobs and Lagerfeld as they go about doing their magic.
This time around, Prigent is in his element, playing fly on the wall to catch all the backstage frenzy and adrenaline-charged action before the Fendi Autumn Winter 2014 fashion show. From the models being dressed behind the scenes to Silvia Venturini Fendi’s conversation with Wintour about the Google drones before the show, the filmmaker doesn’t miss a detail, right now to Delevingne’s cheeky banter with the designer before hitting the runway.
A 2-minute excerpt will go live on www.fendi.com on September 3, 2014 and you can catch the full 16-minute version on Fendi’s YouTube channel. But we’ve a special sneak peek of Pure! Brutal! Glamour! below for you before anyone else in Singapore.
For more information, go to www.fendi.com and Fendi Life at fendi.com/fendilife. Follow Fendi on Facebook at www.facebook.com/Fendi, Twitter @Fendi and Instagram @Fendi_Official