Just when you thought you saw the end of the Ice Bucket Challenge, here comes another social media campaign going viral in the name of charity.
Unicef has set up the #wakeupcall movement to raise awareness and money for the Syria Children’s Emergency Fund. Unlike the #icebucketchallenge, there’s no need for props and a rude shock. Just dare to bare (or not) when you wake, snap a selfie and post the #wakeupcall picture onto social media. Then nominate three friends and donate £5 to wakeupcall.org.uk.
Sounds easy enough and social media has seen the likes of mainly British celebs like Tom Hiddleston, Hugh Grant, Nigella Lawson and more show us their bedhead and “no makeup” selfies in the sack. We can’t wait for more famous people to take up the cause and we also make a personal plea for the men to go topless in bed. Thanks!
Hugh Grant paints a hilarious picture showing how much “work” is needed to whip him into the Hugh Grant we know with this “before” snap. Yes, believe it or not, that's Grant!
#WAKEUPCALL I nominate @JohnCleese, @KP24, @JohnBishop. pic.twitter.com/pickqjLFhF
— Hugh Grant (@HackedOffHugh) October 7, 2014
Celebrity chef Nigella Lawson simply shows off as little of her face as possible.
Text SYRIA to 70007 (& give £5) or http://t.co/JyA7dUL8PN#UNICEF@mariamcerlane@sturdyAlex@lenadunhampic.twitter.com/NovErR2ydx
— Nigella Lawson (@Nigella_Lawson) October 7, 2014
Top Gear presenter Jeremy Clarkson hit the sack with celeb chef Heston Blumenthal, “threatening” to post more pictures of Blumenthal if people didn’t donate.
#WAKEUPCALL SYRIA Unless you donate at http://t.co/XbHKmi3YPh I will post more pictures of Blumenthal and me. pic.twitter.com/n8JmWl4mac
— Jeremy Clarkson (@JeremyClarkson) October 8, 2014
Tom Hiddleston looked cute. But take off the hoodie, dude!
#WAKEUPCALL Text SYRIA to 70007 to give £5. http://t.co/Urt3n8y6WE. Nominate @Misskeeleyhawes@EmWatson@josierourkepic.twitter.com/30a8RykcW9
— Tom Hiddleston (@twhiddleston) October 6, 2014
The Hilton sisters recruited the help of their animal friends for the cause.
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#WAKEUPCALL Donate at www.wakeupcall.org.uk ❤️ I nominate @ChristinaMilian @MuvaRosebud & @ChanelWestCoast. Post a photo or video of yourself when you wake up & pass on #UNICEF
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#WAKEUPCALL Donate at www.wakeupcall.org.uk ❤️ I nominate @ParisHilton, @BarronHilton & @ConradHilton. Post a photo or video of yourself when you wake up and pass on #UNICEF
Even if she won’t get out of bed for a million dollars, Naomi Campbell (and her makeup artist) is camera-ready 24/7.
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