A new website called Hotelied.com offers customers discounts based on their number of friends and followers on social networks.
To access these advantages, users can log in with their Facebook, Twitter, Google+, Instagram and/or LinkedIn accounts when creating their profile. Social networkers are offered discounts proportional to their online influence: A higher number of followers, friends and subscribers means a bigger discount (up to 50 percent off).
Loyalty is also rewarded. Users can link their Hotelied account with their hotel rewards memberships (Accor, Hyatt, Hilton, IHG, Marriott and Starwood) and with four frequent flyer programs (British Airways, TrueBlue, Lufthansa and Virgin).
For the time being, the platform only searches hotels in certain cities in the US (New York, Los Angeles, Miami, Portland) and Israel (Tel Aviv). New cities are due to be added in the future.
With its new concept, Hotelied hopes to leverage the viral power of social networks to offer hotels cost-effective advertising through online influencers, who in turn enjoy perks and discounts. -- AFP RELAXNEWS
For more information, visit www.hotelied.com.