As you read this, items are flying off the shelves at the Beams pop-up store at Kapok in Singapore. We kid you not. When we visited on the very first day the Beams 30-Days Store opened, we were told that some products were already sold out. That just proves how popular the Japanese lifestyle and apparel brand is with Singaporeans.
From November 6 to December 7, 2014, the cool world of Beams has landed at the Kapok flagship store. The condensed selection available has been curated from signature labels like the men’s casual wear lines Beams and Beams Plus; women’s casual wear line Ray Beams; bPr Beams, a lifestyle and women’s accessories range; and the Beams x Porter collaboration B-jirushi Yoshida.
While we are very excited about not having to fly to Hong Kong (where the nearest Beams store is located) to get our hands on the tomboy chic Ray Beams sweaters and dresses, the star of the pop-up has got to be the exclusive collaboration between Kapok and Beams.
To disturb or not to disturb, that's the question. Cap, $89. Credit: Kapok
Akira Taneichi, director of B-jirushi Yoshida and Beams Planets, noticed that the Kapok store at the National Design Centre was surrounded by hotels. Taneichi wanted to “shake up” the quiet surroundings.
Taking inspiration from the ever-present “Do not disturb please” signs in hotels, he cheekily struck out the “Do not” to demonstrate the collaboration’s intention. This “Do not disturb please” slogan is featured on a cap, T-shirt and bag in the collection that will be available exclusively at the pop-up store only for a week.
Left: Bag, $299; right: T-shirt, $69. Credit: Kapok
Debbie Downers who prefer tranquility can always opt for the black versions with the original “Do not disturb please” but we are sure this particular pop-up store will create a buzz in the sleepy Middle Road area!
The Kapok x Beams collaboration retails from $69 and will be available at the BEAMS 30 Days Store : Singapore until November 12, 2014. From November 13, 2014, the collaboration will be available on www.ka-pok.com/webshop/. The BEAMS 30 Days Store : Singapore will be at Kapok at National Design Centre, 111 Middle Road from November 6 to December 7, 2014.