Michael Kors takes online shopping to the next level by making clothes, accessories and shoes instantly available to Instagram users who "like" it. | Images: Michael Kors
American designer Michael Kors has launched a new Instagram feature where you can shop your favourite looks by doing a simple double-tap.
If you're a follower of the Micahel Kors brand's Instagram account you might have noticed a new #InstaKors hashtag cropping up. It's part of a new project which will allow you to sign up with your e-mail and Instagram handle and have the brand send you an e-mail with a shoppable link every time you "like" a shoppable post indicated by the hashtag #InstaKors. It's a tactic that was also unveiled by Marc Jacobs Beauty earlier on in November 2014.
“I’ve said it before, but we really do live in a 'selfie' world,” says Michael Kors. “Everyone is on Instagram. It’s inspirational, aspirational, and now, with #InstaKors, it’s attainable.”
Now you can shop, I mean, "like" away!
Follow Michael Kors on Facebook at www.facebook.com/michaelkors, on Twitter at @michaelkors or on Instagram @michaelkors. Follow the hashtag #InstaKors to view all the shoppable posts.