Fans of Fresh, rejoice! The American beauty brand will be opening its first standalone boutique in Singapore this February 2015.
IMAGE: FRESH
The store will follow the retail concept of the brand’s flagship store in New York City, featuring design elements of a bakery, a kitchen, a library and an alchemist’s lab. Look out for mosaic tile floors, bubble chandeliers and modern apothecary-type decor in the 710-square-foot boutique.
Shoppers will be able to test the brand’s products in three different sections – head to the “Kitchen Table” for skincare, the “Sensorial Bar” for the brand’s fragrances, and finally, the “Lip Bar” to see all your favourite shades of the cult-favourite Sugar Lip Treatment Sunscreen SPF15 on display.
Finally, grab your purchases and bring them to the “Gift Bar”, where you can customise a gift set and enjoy a complimentary gift wrapping service. (Guys, read: One more place to pick up your Valentine’s Day or anniversary gifts from!)
And if you’re a fan of the brand’s fragrances, here’s something to be excited about – Fresh’s full range of candles will be exclusively available at the boutique.
The store is slated to open February 12, 2015 at ION Orchard, B3-45/46/47.