Gap’s 0% Plastic tote bags are proof that fashionistas can be on-trend and environmentally conscious, too. The American casualwear brand has collaborated with five street artists to produce limited-edition tote bags, each carrying the “0% Plastic” tagline.
Launched at all Gap stores on Earth Day, April 22, Gap’s reusable tote bags are made of 100% unbleached cotton, with no plastic used during the production process.
These eco-friendly tote bags are 100% stylish too. Gap roped in five local street artists — Sheryo Ang, Eman Raharno Jeman, Anthea Pie, Benjamin Quek and Adam Wang — to produce the designs, resulting in edgy, street-wise tote bags that trump ubiquitous plastic bags any day.
This is the fourth year of Gap’s 0% Plastic green initiative, aimed at getting shoppers to use reusable tote bags instead of plastic carrier bags. Previous years’ designs included collaborations with local magazines like Female, Juice and NuYou.
The Gap 0% Plastic Bag is available for $5 each at all Gap outlets, or comes free with every purchase of Gap 1969 jeans. For more information, visit www.gap.sg.