Behold the power of social media! We pity the poor M.A.C handlers at HQ, who must be scrambling to contain further embargoed information about the Osbournes’ Spring 2014 partnership with the beauty brand.
If they can tweet about it, we can talk about it. Here’s hoping, of course, that the big reveal was a sanctioned move by the higher-ups at M.A.C Cosmetics.
We must point out, however, that this isn’t the first time a major celebrity tie-up has been “spoilt” by the star in question posting images on their social media accounts: Just a week into the new year, Rihanna also took to her Instagram account to announce her Viva Glam gig with M.A.C.
Now, back to the Osbournes. It was the younger half of the duo who came right out with the news on her Twitter account, saying: “Secret's out! Mum & I are excited to announce our upcoming collections w/ maccosmetics for June '14. #MACOsbournes.”
The lady with the lilac locks accompanied her missive with an image of a M.A.C lippie emblazoned with her own signature. Best thing about the sneak peek? Barring any Instagram filter magic, it appears as if the lipstick’s tube will be in a pale lavender hue – an unmistakable reference to Kelly’s signature shade.
Beauty junkies looking to glean further clues about the partnership were treated to an even bigger scoop courtesy of the older Osbourne. Not to be upstaged by her daughter, Sharon also tweeted an image of the new makeup collaboration, this time a M.A.C quad with her name splashed across the case … and threw in a bonus in the form of her adorable pomeranian, Mr. Chips.
Quite understandably, M.A.C Cosmetics is not divulging further details about the Osbourne collab, so watch this space for more information on the June 2014 makeup line!
For more information on M.A.C Cosmetics, visit www.maccosmetics.com.sg and follow the brand on Facebook and YouTube.