Online beauty browsing is much like having an all-access pass to the world’s biggest cosmetics warehouse – there’s always the tantalising promise of unearthing a hitherto unknown hero product! We think we’ve struck gold today with this New York City-based startup that specialises in Asian-friendly lippies.
The eponymous label from beauty entrepreneur and founder Shien Lee offers lip cream colours in eight infinitely wearable, stay-true shades, as well as two sheer gloss formulas graced with with glimmering gold flecks.
The entire suite is shot through with antioxidant-rich green tea and red algae extracts, skin-comforting emollients which the brand says will help keep your lips flake-free and plump as a petal. Shien Lee’s decision to introduce the two exotic ingredients into the mix was apparently lifted from an ancient Japanese beauty manual for geishas – a pretty neat tie-in with the brand’s Asian-centric philosophy.
The best thing, at least in our beauty books? Shien Cosmetics says that all of its eco-conscious and paraben-free products are emphatically animal cruelty-free, so feel free to slather them on!
Shien Cosmetics lipsticks, US$18 (S$22.80) each, are available for international shipping from Shien Cosmetics. For more information, follow the brand on Facebook and Twitter.