Talk about super hydration. Biotherm’s signature ingredient, Life Plankton, has now been exclusively encapsulated in a bottle. The company has long advocated the miraculous properties of this ingredient, and the brand couldn’t wait to tell us about this new serum.
Previously known as “Thermal Plankton”, Biotherm has rebranded its trademark ingredient as “Life Plankton”. According to Biotherm, the delicate micro-organism takes six months to extract and purify in its natural environment. As such, “Life Plankton” has never been featured as a standalone product (there was just not enough to go around!) but the ingredient has long been a staple of the brand’s other creations – like aquasource – for several decades. So what’s the difference now? With a bunch of scientists and years of research, Biotherm developed a technology that allows “Life Plankton” to be reproduced and purified in six short hours. (We wish our ageing process could be shortened as efficiently).
According to Biotherm, the Life Plankton Essence boasts eight hydrating and anti-ageing properties. From radiant skin to faded fine lines, the brand promises you that you can see and feel the difference in eight short days. The product is a serum with a water-based consistency, so two to three drops will go a long way. It might be a miracle water after all.
Biotherm’s Life Plankton Essence $78, is available at all Biotherm counters from May 2014. Biotherm is offering a free eight day trial from April 9, which can be redeemed at all Biotherm counters. For more information, visit www.biothermsg.com and follow the brand on Facebook.