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Can this brightening essence really remove a year’s worth of melanin?

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Neutrogena’s new Clinical Fine Fairness Radiance Essence makes a rather exciting claim: Three weeks of consistent use is said to remove a year’s worth of melanin. Intrigued?
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In a bewildering sea of brightening products, it takes an extraordinary claim to stand out from the flotsam and jetsam. Enter Neutrogena’s new Clinical Fine Fairness Radiance Essence, stuffed with what the skincare giant refers to as an expert blend of “clinical strength” ingredients designed to zero in blotchy blemishes for more evenly toned complexion.

The pitch is certainly very seductive: Neutrogena says three weeks of regular use is clinically proven to “erase” a year’s worth of accumulated melanin responsible for unsightly dark spots and such. In short, think of this new star essence as a pigment eraser.

How it works: Trace minerals the likes of zinc and copper are said to spur on the skin’s renewal cycle, while a new star extract of white lily nectar and a stable form of vitamin C work in tandem to scramble your skin’s melanin signals, preventing production of the pigment from ever taking place.

Meanwhile, a comforting concoction of moisture magnets works simultaneously to quench your parched mien, revealing surpassingly soft and beautifully bouncy skin.  

To use Neutrogena’s Clinical Fine Fairness Radiance Essence, simply massage in like you would any other toner or softener, after cleansing and before your go-to moisturiser. With any luck, three weeks of steady use should turn back the clock a full 365 days!

Neutrogena Clinical Fine Fairness Radiance Essence, $45.90, is available at leading personal stores and pharmacies. For more information, visit www.neutrogena.com and follow the brand on Facebook at www.facebook.com/NeutrogenaSG.

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1 year of melanin in a bottle?
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Can this essence really remove a year’s worth of melanin?

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